Mediacology

It’s that time of year for the international holiday for freaks, TV Turnoff Week. Sponsored by Adbusters, this has become a calling card for school librarians (yes, they are feeing the pinch) and is a good time to reflect on our addiction to media. A few questions, though. What is a TV anymore? With TiVo, V-cast telephones and Web TV it seems like TVs are very old school as a thought process. It has always been my contention that TVs are structures, not objects. When I suggested to Jerry Mander (author of Four Arguments for the Elimination of Television) that environmentalists start using media literacy, he said: “It’s a good idea, except that it makes media more interesting, so I’m against it.”
In a past life when I was a student at Berkeley, we used to have a TV smash party on Sproul Plaza. It was quite dangerous, actually. Did you know that tube TVs hold enough of an electrical charge to kill a human? (This is so you can fire it up on demand!) But we put on our goggles and had cathartic fun anyway. What will you do for TV turnoff week? I’ll be recording all my favorite commercials, so I won’t miss a thing anyway.