Archive for June, 2006

Brain hemispheres united, will never be defeated

brainwashAs a mentor (no, not a member of that gawd-awful trash metal band of the ’80s who wore executioner hoods when performing live), I work with youth to guide and support their media activism. (You can read about it in the article I wrote in Clamor Magazine called, “School of (Punk) Rock.”) I hear many reports from younger people about feeling stifled by the corporate regurgitation of youth culture, and also the stagnant atmosphere engulfing post-9/11 activism. I feel their pain. Still, I was very impressed by the young activists I encountered at Bonnaroo (such as Clean Vibes) and have noticed a high level of media savvy among college activists these days.

Compared to my university days when all we had were those horrible inky blue mimeograph machines, activists now have blogs, downloadable PDFs, news conferences, Web sites, viral media and so on. They are plugged into an unparalleled vast, global network, something Paul Hawken lovingly calls, “The Other Super Power” (I highly recommend this podcast of Hawken and the Dalai Lama, and this article by Bioneers co-founder Kenny Ausubel, “Heeding the Law of the Land“). When 10 million anti-war/pro-peace marchers gathered and protested on the same day months before the US invaded Iraq, it was an unprecedented planetary event. I get shivers thinking about it.

Thankfully The Nation (a magazine I still read and respect) sponsored a contest for young activists to write about the issues that concern them. The five winners can be read here. “Project Corpus Callosum” by Sarah Stillman of Yale University was the top prizewinner. It’s beautifully written and is worth a gander. As she states, it’s all about networking our brain hemispheres:

“We must begin rebuilding the intricate connections between our collective left brain (where we house our analytical critique of twenty-first-century woes) and our collective right brain (where we harbor our dreams that another world is possible). Already, young people are building this cross-hemisphere bridge–performing guerrilla theater, conducting counter-recruiting workshops, creating community-policing initiatives, writing feminist blogs and building transnational ties with youth activists around the world. Before long, we will hit our stride with Project Corpus Callosum: a much-needed mission to restore the space within our collective conscience where our radical imaginations meet our commitment to everyday action.”

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Existential “in”-action figures Lost in thought

CharlieIt has been said that if you think you are watching a show about a bunch of plane crash survivors, you are watching the wrong show. The show in question, of course, is Lost. The surprise breakout on ABC is most definitely not your average program, and the one thing that keeps me interested is my view that Lost’s island is a metaphor for the mediated reality we find ourselves in. The island’s environment, inhabited by ghosts and “the others,” is like a dream space in which objects produce their own space, similar to the acoustic-like, all encompassing ecology of media where we currently live. The plane is our civilization, crashed, destroyed, in pieces. The survivors must learn to cope with their new environment, just as we have to adjust to ours.

My thoughts on Lost is spurned by the announcement by McFarlane Toys that it will be creating action figures based on the series. As you you can see from the prototype of “Charlie,” these will most likely be the most boring action figures ever, “action” being the misnomer of the century. With Sharpie in hand, looks like Charlie is the 21 Century equivalent of Rodan’s “The Thinker.” Most funny about the press release is the promise that we can own a piece of the show’s “mythology,” as if an ennui could be molded in plastic.

SPAWN.COM >> TOYS >> MOVIES >> LOST:

McFarlane Toys’ Lost Series 1 captures six fan-favorite characters from the series’ first season. Each 6-inch Lost figure comes with a detailed base and photographic backdrop, capturing an episode-specific moment in the character’s story. In addition, each package includes a detailed prop reproduction central to the character’s story, enabling fans to “own” a piece of the show’s mythology.


“Lost - The Complete First Season” (Buena Vista Home Entertainment)


“Lost - The Complete Second Season” (Touchstone / Disney)

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What’s Your Favorite Future?

Adage’s Jonah Bloom has an interesting column in which he discusses David Verklin’s lecture circuit. Though I think futurism is kind of dumb (I’m more into “nowism”), I like the question he asks: What is your favorite future? Read on:

Advertising Age - Learning to Love Change: What’s Your Favorite Future?:

As a journalist, my favorite future is one in which mainstream video-news media’s audiences and ad revenue decline to such an extent that they’re forced to either give up pretending to do news, or at least do it differently. In this future, the big-time purveyors of video news — spurred by an entirely searchable video-news environment and an emerging generation of citizen video journalists — would ditch their current mix of barely filtered propaganda, fabricated celebrity twaddle and cod-science scaremongering in favor of holding the increasingly powerful political and business elite to account.

By then, the best former print operations would be delivering their content in any form consumers demand it — video included — and would have learned enough from their readers’ digital habits to have turned their ponderous, predictable papers into easily navigable, compelling, reader-responsive vehicles. Those that didn’t would have died. In short, journalism, almost counted out of the fight, would have picked itself up off the canvas and made a remarkable comeback.




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Multimedia Curriculum

Merchants of Culture CDROM

Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.

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