Adage’s Jonah Bloom has an interesting column in which he discusses David Verklin’s lecture circuit. Though I think futurism is kind of dumb (I’m more into “nowism”), I like the question he asks: What is your favorite future? Read on:
Advertising Age - Learning to Love Change: What’s Your Favorite Future?:
As a journalist, my favorite future is one in which mainstream video-news media’s audiences and ad revenue decline to such an extent that they’re forced to either give up pretending to do news, or at least do it differently. In this future, the big-time purveyors of video news — spurred by an entirely searchable video-news environment and an emerging generation of citizen video journalists — would ditch their current mix of barely filtered propaganda, fabricated celebrity twaddle and cod-science scaremongering in favor of holding the increasingly powerful political and business elite to account.
By then, the best former print operations would be delivering their content in any form consumers demand it — video included — and would have learned enough from their readers’ digital habits to have turned their ponderous, predictable papers into easily navigable, compelling, reader-responsive vehicles. Those that didn’t would have died. In short, journalism, almost counted out of the fight, would have picked itself up off the canvas and made a remarkable comeback.
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