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Archive for August, 2006
This interesting item on “prosumers” posting video for their sites not just to mess around but for building their business:
Advertising Age - The Growing Potential of Prosumer-Produced Video Content:
Not consumer-content generators
Peeler, Otalvaro and DePew are just three examples from a growing army of video producers who should not really be lumped in with the consumer content generators who’ve stolen so many headlines this year. Sure, like your average YouTuber, they’re benefiting from new technologies and the long-tail economy and are bringing a consumer sensibility to their work. But they’re also making use of professional experience and are building businesses, not just entertaining their friends.
What’s more, through their experience and ability in targeting interest groups, as well as new technology and service providers such as Brightcove or Roo, they can find meaningful audiences across a range of sites — audiences that can be measured and, most importantly, can be re-aggregated into the kinds of numbers that actually mean something to advertisers.
A great LA Times article that challenges assumptions about the youth and media consumption:
Underwhelmed by It All - Los Angeles Times:
With their vast arsenals of electronic gear, they are the most entertained generation ever. Yet the YouTubing, MySpacing, multi-tasking teens and young adults widely seen as Hollywood’s most wanted audience are feeling — can it be? — a bit bored with it all.
A new Los Angeles Times/Bloomberg poll, the first in a series of annual entertainment surveys, finds that a large majority of the 12- to 24-year-olds surveyed are bored with their entertainment choices some or most of the time, and a substantial minority think that even in a kajillion-channel universe, they don’t have nearly enough options. “I feel bored like all the time, ’cause there is like nothing to do,” said Shannon Carlson, 13, of Warren, Ohio, a respondent who has an array of gadgets, equipment and entertainment options at her disposal but can’t ward off ennui.
