Mediacology

This is an interesting take on video games:

Gaming the System – New York Times:

Persuasive Games, based in Atlanta, is one of many companies that create online games. Sometimes it does this for name-brand clients, including Cold Stone Creamery and Chrysler. Earlier this year, however, Persuasive Games released a game about the copy-shop chain Kinko’s that was rather different. For starters, Kinko’s is not a client. And the game, called Disaffected!, is not a typical example of an “advergame.” In fact, it’s billed as an anti-advergame. As the company explains: “Disaffected! puts the player in the role of employees forced to service customers under the particular incompetences common to a Kinko’s store.” Since January, the game has been downloaded more than 150,000 times from Persuasive Games’ Web site, one of several places it can be obtained for free.