http://mediacology.com/2006/11/12/product-placement-planet/ putting the 'eco' into media ecosystems (and other tangential meditations) Wed, 09 May 2012 17:47:42 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://mediacology.com/2006/11/12/product-placement-planet/comment-page-1/#comment-1343 Skate and Annoy » Blog Archive » Take control of your culture? Wed, 24 Jan 2007 21:13:16 +0000 http://mediacology.com/?p=150#comment-1343 [...] That’s the message of this video series called Instant Def, which is a Snickers viral marketing web site. The story line focuses on hip hop being taken over by money-hungry industry types. Ironically, they cast the Black Eyed Peas, a group that will whore itself out to anything from TV commercials to supermarket grand openings. The production design is sharp, but the story, music and most of the performances are weak. On the plus side, Bootsy Collins shows up in episode 2 and again in episode 5. Speaking of taking control of your culture, they use a dog on a flying skateboard and a couple evil midgets little persons, one of them on a skateboard too. Ahh, the delicious irony. Delicious? I love Snickers, but they sure wasted a bunch of money for something lame, and I’m not sure about their connection with the hip hop community, but I’m sure the Peas massive street cred will help. Skip ahead to the finale, which has the skateboard action and is also the most entertaining. More screen caps after the jump. [Source: Media Mindfulness] [...] [...] That’s the message of this video series called Instant Def, which is a Snickers viral marketing web site. The story line focuses on hip hop being taken over by money-hungry industry types. Ironically, they cast the Black Eyed Peas, a group that will whore itself out to anything from TV commercials to supermarket grand openings. The production design is sharp, but the story, music and most of the performances are weak. On the plus side, Bootsy Collins shows up in episode 2 and again in episode 5. Speaking of taking control of your culture, they use a dog on a flying skateboard and a couple evil midgets little persons, one of them on a skateboard too. Ahh, the delicious irony. Delicious? I love Snickers, but they sure wasted a bunch of money for something lame, and I’m not sure about their connection with the hip hop community, but I’m sure the Peas massive street cred will help. Skip ahead to the finale, which has the skateboard action and is also the most entertaining. More screen caps after the jump. [Source: Media Mindfulness] [...]

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