Advertisers find the right pitch in boomer icons - American Boomers - MSNBC.com:
NEW YORK - In advertising, image is everything. So to attract aging baby boomers — the generation that once proclaimed “never trust anyone over 30″ — advertisers are turning to some icons of their youth.
Dennis Hopper, the counterculture rebel of the movie “Easy Rider,” pitches retirement planning; “Star Trek’s†Mr. Spock, pain relief, and “Rocky Horror’s†Susan Sarandon escaped the time warp to turn back the hands of time for Revlon.
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