Guerrilla marketing implosion

Made-U-Look

Ah, the murky world of disinformation.This is by far the strangest, most confusing marketing centrifuge I’ve ever encountered. The authors of this graf-ad are either legit artists posing as marketers who are posing as cops, or they are cops posing as marketers who are fronting as graf writers. Read the article below for all the relevant links. Bottom line is to see who benefits from the operation: the Monopoly brand, or the brand of the artists pretending to be cops, or the cops working for Monopoly? One things is for sure, it’s a clever rouse and 25% of it is true.
Razer Apple

Made U Look

Advertising Age:

Razor Apple’s now wondering, due to some ISP tracking, if the NYPD might somehow be involved with all of this. Forget that. The question is which marketer is behind this and how much did they pay Mike Bloomberg and the MTA to pull it off. After all, pay careful attention to the wording in Q&A exchange between Razor Apple and a Made U Look “spokesman.”

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