Archive for February, 2007

Balancing industry against science

Discussing a report that shows a consensus in peer-reviewed journals that there is global climate change, Gore says the mainstream media has failed to report this, and have continued to seek “balance” as bias. Read on…

Gore says media miss climate message - Nashville, Tennessee - Wednesday, 02/28/07 - Tennessean.com:

He noted that recently the Intergovernmental Panel on Climate Change released its fourth unanimous report calling on world leaders to take action on global warming.

“I believe that is one of the principal reasons why political leaders around the world have not yet taken action,” Gore said. “There are many reasons, but one of the principal reasons in my view is more than half of the mainstream media have rejected the scientific consensus implicitly — and I say ‘rejected,’ perhaps it’s the wrong word. They have failed to report that it is the consensus and instead have chosen … balance as bias.

“I don’t think that any of the editors or reporters responsible for one of these stories saying, ‘It may be real, it may not be real,’ is unethical. But I think they made the wrong choice, and I think the consequences are severe.

‘No Child’ indeed!

From the family that brought you the Iraq War now comes a curriculum that profits from No Child Left Behind funds. Rest assured, your child’s future is in good hands. For example, view the sample lesson from their COW (Curriculum on Wheels) system in the above video. It’s on the history of “Habeas Corpus”; you may agree the lesson is in dire need of some media literacy. It’s curious how it repeatedly justifies the suspension of the law.

Further thoughts. If you go to to Ignite Learning’s Web site and click on the “easy-to-use” button, what you see is a completely closed system. I think “cow” is an appropriate name. Make your students go “Moo”! Making education more like television, which this system seems to emulate, is not the answer. It would appear that in the case of COW the teacher is merely a manager of the curriculum, not an engaged, free thinking agent. There is something terribly frightening about making kids watch lessons in TV-like packages and then train them to repeat what they see. My hope is that kids are savvy and smart enough to see through this crap and reject it outright. I hate to say this but this is one situation when truancy might be the best educational strategy.

BTW, just because someone can pass a draconian test doesn’t mean they have learned anything. It just proves that their brain has been pulverized to a mind numbing pulp. Ack, how much more corrupt can our system get?

Bush’s Family Profits from ‘No Child’ Act:

Most of Ignite’s business has been obtained through sole-source contracts without competitive bidding. Neil Bush has been directly involved in marketing the product.

In addition to federal or state funds, foundations and corporations have helped buy Ignite products. The Washington Times Foundation, backed by the Rev. Sun Myung Moon, head of the South Korea-based Unification Church, has peppered classrooms throughout Virginia with Ignite’s COWs under a $1-million grant.

Oil companies and Middle East interests with long political ties to the Bush family have made similar bequests. Aramco Services Co., an arm of the Saudi-owned oil company, has donated COWs to schools, as have Apache Corp., BP and Shell Oil Co.

Neil Bush said he is a businessman who does not attempt to exert political influence, and he called The Times’ inquiries about his venture — made just before the election — “entirely political.”

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Watch out kids, here comes Joost

Tvhead-1

Yet another entrant into the on-line video stream. May they compost cable.

Advertising Age - Digital - Why Joost Isn’t Just Your Average ‘YouTube Killer’:

Here’s the catch: the video stream isn’t coming from Comcast or DirecTV, it’s coming from Joost, one of the latest entrants into the online video market — and a service for which the cliche “YouTube killer” has been commonly applied. But it’s more likely to become a cable-company killer. While YouTube has become a repository for Long Tail user-generated content, Joost is looking to distribute professionally created content.

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From empire to earth community

[googlevideo]4260537280394822124&q[/googlevideo]

I’m a big fan of solution oriented thinkers. Thus it’s refreshing to hear the clarity of David Korten’s ideas and his overview of history. His book, “The Great Turning: From Empire to Earth Community (BK Currents)” (David C. Korten) comes highly recommended. Please, if you have time, watch this video.


“The Great Turning: From Empire to Earth Community (BK Currents)” (David C. Korten)

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Twinkie offense

Twinkies-Ad

When I was in college my co-op had a special junk food brunch. Among other things we ordered sugary cereal, Pop Tarts and Twinkies. The normally staid, academic bunch went temporarily insane (thankfully no one was killed!), breakdancing on top of tables and jamming Twinkies into the ceiling with forks. Those Twinkies stayed there for a whole semester without changing color or shape. Makes one wonder what’s in those darned things. Well, now we know. I’ll give you a hint: they are not baked. Read on…

Decoding the 39 Ingredients in a Twinkie - Newsweek Health - MSNBC.com:

At the heart of the book is the fundamental question: why is it you can bake a cake at home with as few as six ingredients, but Twinkies require 39? And why do many of them seem to bear so little resemblance to actual food? The answer: To stay fresh on a grocery-store shelf, Twinkies can’t contain anything that might spoil, like milk, cream or butter. Once you remove such real ingredients, something has to take their place—and cellulose gum, lecithin and sodium stearoyl lactylate are a good start. Add the fact that industrial quantities of batter have to pump easily through automated tubes into cake molds, and you begin to get the idea.

Even so, it can be unsettling to learn just how closely the basic ingredients in processed foods resemble industrial materials. Corn dextrin, a common thickener, is also the glue on postage stamps and envelopes. Ferrous sulfate, the iron supplement in enriched flour and vitamin pills, is used as a disinfectant and weedkiller. Is this cause for concern? Ettlinger says no, though you wouldn’t want a diet that consists solely of Twinkies. Ultimately, all food, natural and otherwise, is composed of chemical compounds—and normal ingredients like salt have industrial applications, too. Still, it gives you pause when he describes calcium sulfate, a dough conditioner, as “food-grade plaster of Paris.”

“Twinkie, Deconstructed: My Journey to Discover How the Ingredients Found in Processed Foods Are Grown, Mined (Yes, Mined), and Manipulated Into What America Eats” (Steve Ettlinger)

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Google to topple Microsoft?

Levy: Google Apps Takes Aim at Microsoft - Newsweek Steven Levy - MSNBC.com:

Feb. 22, 2007 - Google announced today that a previous collection of free products, known as Google Apps, would be enhanced and re-released in as a paid package directed to businesses. Sounds sort of … yawnworthy, doesn’t it? Actually, it’s one of the more vicious uppercuts yet in an ongoing match between two giants, Google and Microsoft. Instead of sticking to things like searching the Web and digitizing all the books in the Princeton Library, Google has been consistently been probing for weaknesses in Microsoft’s business plan. And now it’s going right for the gut—Microsoft’s huge revenue-producing productivity properties.

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Text vs. hypertext

Hey, nice handwriting! This video is in response to “The Machine is Us/ing Us,” which I posted about here (if you haven’t seen it, you really must!).

The text in the video reads as folllows:

Media philosopher Marshall McLuhan observed that “The Medium is the Message”. That is, the form of media is what changes consciousness irrespective of the content of that media.

Michael Wesch speculates that the accessibility of the internet both to add and receive content is leading to a massive paradigm shift in human thought and society.

However…

The internet still follows the fundamental form of the written word and the motion picture: non-participatory reception of information.

The exact interface of scripting language is irrelevant… The internet is essentially a series of Guttenberg presses and Edison kinetoscopes connected by telegraph wire.

The accessibility of these devices to add content had only changed the scope of the content, not the basic form. Regardless of who made it, I’m still reading text and watching movies.

A semi-global library is a remarkable acchievement (Remember that most people in the world still don’t have net access).

But the real acchievement of the internet has been to SIMULATE participation. It has made non-participatory addition of responsive content more rapid… even instantaneous.

E-mail or a chat room, for instance, has infinitely sped up communication across distances… But it is still not a fully sensory, participatory conversation, and we’ve had to find ways to compensate for that…

:)

This trajectory will eventually lead to virtual reality… Increasingly sophisticated pseudo-sensory simulations of the full sensory, participatory reality of which we are a part.

This is a movement towards making the non -participatory form imitate the participatory reality.

We’re trying to makle the printed word imitate what we already experience every day…

The natural interaction between us and the world.

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Surreal Estate USA: Orlando, FL

Surreal-Disney
Photo by David Burnett, National Geographic

Yet another dispatch from the sci-fi front, this time brought to us by none other than Disney and Co.:

Disney World, Orlando Beyond Disney - National Geographic Magazine:

The Theme-Parking, Megachurching, Franchising, Exurbing, McMansioning of America: How Walt Disney Changed Everything

Everything happening to America today is happening here, and it’s far removed from the cookie-cutter suburbanization of life a generation ago. The Orlando region has become Exhibit A for the ascendant power of our cities’ exurbs: blobby coalescences of look-alike, overnight, amoeba-like concentrations of population far from city centers. These huge, sprawling communities are where more and more Americans choose to be, the place where job growth is fastest, home building is briskest, and malls and megachurches are multiplying as newcomers keep on coming. Who are all these people? They’re you, they’re me, and increasingly, they are nothing like the blue-eyed “Dick and Jane” of mythical suburban America.

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Another small step for citizen journalism

Tonight at 11, news by neighbors / Santa Rosa TV station fires news staff, to ask local folks to provide programming:

Steve Spendlove realizes that after last month’s layoffs of most of the news-gathering staff at tiny KFTY-TV in Santa Rosa there will be less local coverage. The Clear Channel executive overseeing the station knows there won’t be reporters to investigate local scandals, let alone do those fluffy woman-turns-100 features that make TV anchors cock their heads and smile at the end of a newscast.

But Spendlove said that the station’s “business model” hadn’t been working for years, and that “covering one-eighth of the Bay Area” is neither a moneymaker nor even an operation large enough to be measured by Nielsen ratings.

So the next step in Channel 50’s evolution will be a nationally watched experiment in local television coverage. Over the next few months, the station’s management plans to ask people in the community — its independent filmmakers, its college students and professors, its civic leaders and others — to provide programming for the station.

Is this citizen journalism, or just asking consumers to produce their own content for free? It’s both really, and it should be viewed as an evolving situation that is more and more common. If the consumers are the producers, ultimately this is a good thing. In the early days of punk there was a breakdown between audience and performer, and it was liberating. Of course, in the end it’s quality that counts, and that remains to be scene

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APA: media sexualize girls

Dolls-As-Women

The American Psychology Association has issued a report from its task force on the sexualization of girls. I found it to be balanced and was impressed that even though media contribute negatively to the objectification and sexualization of girls, the study also identified other ambient and environmental factors. Furthermore, it recommends (see quote below) media literacy and DIY media as effective approaches to dealing with the problem.

You can download the report pdf here.

There’s also a great page for media literacy resources dealing with sexuality and girls.

Also, you can check out my own media literacy resource that deals generally with the subject of sexuality, body image and youth of color.

Executive Summary:

Because the media are important sources of sexualizing images, the development and implementation of schoolbased media literacy training programs could be key in combating the influence of sexualization.There is an urgent need to teach critical skills in viewing and consuming media, focusing specifically on the sexualization of women and girls. Other school-based approaches include increased access to athletic and other extracurricular programs for girls and the development and presentation of comprehensive sexuality education programs.

Strategies for parents and other caregivers include learning about the impact of sexualization on girls and coviewing media with their children in order to influence the way in which media messages are interpreted. Action by parents and families has been effective in confronting sources of sexualized images of girls. Organized religious and other ethical instruction can offer girls important practical and psychological alternatives to the values conveyed by popular culture.

Girls and girls’ groups can also work toward change. Alternative media such as “zines” (Web-based magazines), “blogs” (Web logs), and feminist magazines, books, and Web sites encourage girls to become activists who speak out and develop their own alternatives. Girl empowerment groups also support girls in a variety of ways and provide important counterexamples to sexualization.

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Information doesn’t make a war moral

Yet another attempt to argue that the problem with the Iraq war is the communication and information strategy. It doesn’t matter how good a propagandist you are, ultimately it’s your intentions that count. As the saying goes, denial ain’t a river in Egypt. Yes, US war information officers are idiots, but hasn’t it occurred to anyone that nobody in their right mind likes having a gun pointed at their head and being told what to do? Perhaps its the information inside the heads of the war mongers that’s the real problem.

Dallas Morning News | News for Dallas, Texas | Columnists: Rod Dreher:

To fight [jihadists] effectively on this critical front requires a level of tactical and strategic sophistication that we haven’t seen from this administration, which arranges events like sending Ms. Hughes to China a couple of weeks ago with Michelle Kwan on a goodwill tour. America needs to deploy a commander with the conceptual depth of a Marshall McLuhan and the ruthless brilliance of a Joseph Goebbels. Instead, we have a PR generalissima who turns up in Turkey saying things like: “I am a mom, and I love kids. I love all kids. And I understand that is something I have in common with the Turkish people.”

Sureal Estate: Dubai is the sci-fi capital of the world

[youtube]kTyks-IRFPY[/youtube]

Forget Vegas, forget Disney. Meet Dubai. Nice beach-front property, just a stone’s throw from Iran and WWIII. God willing for oil economy investors, may the Straits of Hormuz remain open and sea levels even.

If the above promotional video isn’t convincing enough (yes, it’s real), read a sample of Mike Davis‘ remarkable piece on Dubai, sci-fi capital of the world:

New Left Review - Mike Davis: Fear and Money in Dubai:

Welcome to a strange paradise. But where are you? Is this a new Margaret Atwood novel, Philip K. Dick’s unpublished sequel to Blade Runner or Donald Trump on acid? No. It is the Persian Gulf city-state of Dubai in 2010. After Shanghai (current population 15 million), Dubai (current population 1.5 million) is the planet’s biggest building site: an emerging dreamworld of conspicuous consumption and what the locals boast as ‘supreme lifestyles’. Despite its blast-furnace climate (on typical 120° summer days, the swankier hotels refrigerate their swimming pools) and edge-of-the-war-zone location, Dubai confidently predicts that its enchanted forest of 600 skyscrapers and malls will attract 15 million overseas visitors a year by 2010, three times as many as New York City. Emirates Airlines has placed a staggering $37-billion order for new Boeings and Airbuses to fly these tourists in and out of Dubai’s new global air hub, the vast Jebel Ali airport. [1] Indeed, thanks to a dying planet’s terminal addiction to Arabian oil, this former fishing village and smugglers’ cove proposes to become one of the world capitals of the 21st century. Favouring diamonds over rhinestones, Dubai has already surpassed that other desert arcade of capitalist desire, Las Vegas, both in sheer scale of spectacle and the profligate consumption of water and power.

And now for some video to flesh out the story:

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My bloody valentine

Valentnes

Roses are red, violets are blue, the world sucks, and so do corporations…

Below is Democracy Now!’s main lineup for its Valentine’s Day broadcast. I don’t know about you, but I celebrated the day with my loved one. Yes, it’s important to acknowledge all the bad, nasty things going on in the world, but sometimes I think Leftist media are so darned dour. As much as I appreciate the service indy media provide in presenting alternate and dissenting voices, I just think this kind of distorted perspective is damaging to the soul. Honestly, I feel so icky after listening to Democracy Now! I’m just wondering how productive it is to always be in such a state of horror. Of course we should not stick our heads in the sand, but for once please celebrate life and take a chill pill. Why not devote a day to beauty and love? Seriously. All protest and no play makes lefties very dull boys and girls….

Democracy Now!: radio and TV news:

Valentine’s Day: Labor Conditions at US-Owned Plantations Show Hidden Realities of Flower Industry

Today is Valentine’s Day. Chocolate, flowers, diamonds. How can gifts that bring so much happiness have come from so much pain? We begin our coverage with a look at the flower industry. Nora Ferm of the International Labor Rights Fund talks about a new report on labor conditions at US-owned flower plantations in Colombia and Ecuador. We’re also joined by Beatriz Fuentes, President of the Sintrasplendor Union at Dole’s largest flower plantation in Colombia which has become the site of a growing worker’s struggle. [includes rush transcript]

“Diamond Life”: Documentary Examines How Diamonds Funded the Civil War in Sierra Leone

We turn now to the issue of conflict diamonds — also known as blood diamonds. The documentary “Diamond Life” looks at how diamonds funded the civil war in Sierra Leone. [includes rush transcript]

Child Labor: The Hidden Ingredient to the Billion-Dollar Chocolate Industry?

On Valentine’s Day, chocolate is the currency in which people are supposed to trade their love. Little do they know that chocolate might have been made with slave labor. We speak with Brian Campbell, an attorney with the International Labor Rights Fund. [includes rush transcript]

Global Witness Founder Charmian Gooch: “The Diamond Industry is Failing to Live Up to Its Promises”

For more on the diamond industry, we’re joined by Global Witness founder and director Charmian Gooch. Gooch says diamond companies have failed to deliver on promises to reduce the prevalence of blood diamonds.

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Greatest generation gap since rock and roll?

Students

Yet again the new cultural practices of kids are getting demonized by left and right. Geeze, adults can be so lame sometimes. One article in particularly really got under my skin, “Mirror, Mirror on the Web” by Lakshmi Chaudhry. She thinks kids are too narcissistic. This is how I responded in my letter to The Nation:

While it’s easy to appreciate the sentiment of Lakshmi Chaudhry’s article, “Mirror, Mirror on the Web”– that the tendencies of our young narcissists are exacerbated by new media– I wonder if this article really serves any purpose other than to gratify a sense of superiority over pop culture that is so common in the Left. No doubt the human tendency to show off is enhanced by the number of outlets available to create opportunities for bloated egos to wend their way to audiences though the Web 2.0, but to paint such a picture only tells one part of the story and unfortunately promotes a subtext that is shocking to see in The Nation: the demonic matrix of youth and media strike once again! These are the same tropes you’ll see cycled repeatedly through the conservative press, and it is one of the many curious commonalities that Left and Right share these days.

As a youth media educator who has worked with thousands of kids across the United States, I have found maybe 5% fitting the description of the raving narcissists described in the story. I found it particularly troubling this notion that feel-good messages from the ’70s are the culprit. Many kids of color I work come from broken homes and could use TLC to build self-esteem. The anger towards this parenting approach is unfathomable to me.

The underlying motive of all children (adults too!) is to connect with others and to be loved. Media education programs help build esteem because they enable kids who normally have few venues for expression to have a voice and learn the tools of a system that is so regularly derided on these pages. This has great benefit to the society. Sure some kids want be famous. Don’t we all? This is America, darn it! (After all why do we write and produce media anyway?)

And I thought their war mongering parents were bad! Anyhow, there is actually a more balanced view over at New York Magazine, a choice observation (below) comes from video game theorist, Clay Shirky:

Kids, the Internet, and the End of Privacy: The Greatest Generation Gap Since Rock and Roll — New York Magazine:

Shirky describes this generational shift in terms of pidgin versus Creole. “Do you know that distinction? Pidgin is what gets spoken when people patch things together from different languages, so it serves well enough to communicate. But Creole is what the children speak, the children of pidgin speakers. They impose rules and structure, which makes the Creole language completely coherent and expressive, on par with any language. What we are witnessing is the Creolization of media.”

That’s a cool metaphor, I respond. “I actually don’t think it’s a metaphor,” he says. “I think there may actually be real neurological changes involved.”

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Viral hoax marketing terror stunt

Klaxoncow’s comment posted on the above YouTube video:

You’re clearly not a bomb expert.

Just to clue you in: Bombs are traditionally not covered in LEDs which trace out the shape of a cartoon moon person giving you the middle finger.

Generally, as terrorists don’t want their bomb plots foiled, they tend not to decorate their bombs in bright lights advertising their presence and then leave them lying around for weeks.

And…

Advertising Age:

It was also a great study in the use of persuasive language. Boston authorities were quick to call the event “a terrorist hoax”‘ while others called it a “prank.” In our own industry we struggled with what to call this. It was referred to as a “viral campaign” by some. PRWeek referred to it as a “publicity stunt.” BrandWeek called it a “marketing stunt.” The Hollywood Reporter referred to them as “ad lights.” Bruce Schneir, a security expert and writer on contemporary security issues summed up the incident as a “‘Non-Terrorist’ Embarrassment in Boston.”

Meanwhile, a New York Magazine cover story subhead declares: “Understanding the Greatest Generation Gap Since Rock and Roll

Writing about the ‘Aqua Teen Hunger Force’ fiasco in Boston, the above commentary comes from an AdAge column by Noelle Weaver. I think she hits upon the importance of language to frame an event or situation, but also how crucial cultural perspective is in determining whether someone gets a joke or not. This has been my biggest concern regarding homeland security practices. It’s one thing to do a data sweep of any pattern, name or key word, it’s a whole other thing to get its context. In terms of perception, environment is everything. No doubt that in a climate of fear anything can be interpreted as an enemy attack. This is why propaganda depends more on context than actual content. Unfortunately, when everything that is anomalous is identified as an act of terrorism, in a diverse society the entire population is threatened with criminalization. And when marketers are accused of terror plots, how do you think artists are going to be treated?

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Life imitates TV torture

24

Yet another example of how the spectacularization of violence normalizes it:

Group: TV torture influencing real life - Yahoo! News:

Tell me where the bomb is, Bauer orders, or we’ll kill your family. Silence. The prisoner watches as a thug kicks down the chair his son is tied to and fires a gun at point-blank range. He screams but still doesn’t relent — until the gun is pointed at his second son. Having gotten what he needed, Bauer whispers that the execution was staged.

The scene from Fox’s “24″ is haunting, but hardly unusual. The advocacy group Human Rights First says there’s been a startling increase in the number of torture scenes depicted on prime-time television in the post-2001 world.

Even more chilling, there are indications that real-life American interrogators in
Iraq are taking cues from what they see on television, said Jill Savitt, the group’s director of public programs.

Human Rights First recently brought a West Point commander and retired military interrogators to Hollywood for meetings with producers of “24″ and ABC’s “Lost” to talk about their concerns about life imitating art.

But sometimes art imitates torture. Artist Coco Fusco is exploring the role of female interrogators in the war on terror. A few summers ago she and a group of female artists participated in a “torture camp,” which was lead by interrogation trainers. They were put into simulated POW camps, receiving the same kind of treatment that interrogators go through to understand the process of the kind of work they are embarking upon. The resulting experience became a performance piece, A Room of One’s Own: Women and Power in the New America.

Fusco-1

Coco Fusco in A Room of One’s Own

PS: Also worth a read, Fox Show “24″: Torture on TV from Jan wiener of The Nation.

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Are we being brainwashed?

Brainwash-Clockwork-3

Five Questions for Jeff Chester - 2/5/2007 - Multichannel News:

MCN: Isn’t the Internet already about as commercialized as it could be?

JC: But the Internet and all digital media is on the verge of a major transformation. It will be able to better deliver these multimedia, virtual-reality enriched, precision ads. And it will be ubiquitous on all the so-called triple play platforms. So as the saying goes, you ain’t seen nothing yet. And as my book [Digital Destiny: New Media and the Future of Democracy] talks about, the fact that they’re working on neuroscience now, the ad industry, and they’re working with cable and others, and are really trying to push the envelope with brain behavior. To really figure out, OK, how do we use multimedia to bypass the conscious mind, to reach deep into our emotions? The fact that they’re actually doing that — to me it takes it to another level of concern.

I think Jeff Chester does interesting work, and I suggest that people check him out, but I find these kinds of claims a little dubious. Multimedia already bypass our rational minds, that’s the nature of moving image arts. Juxtaposition of disparate images and sounds are not rational; they are physically stimulating experiences that are essentially emotional. How we construct meaning is vastly more complex than simply having our neuro-buttons pushed by programmed images and sounds. This doesn’t mean they don’t influence us, but we don’t exist in isolated chambers in which we only experience media messages (such as was the case for for Alex de Large in A Clockwork Orange, who is featured in the above image).

It’s appealing to think someone controls our lives, because it excuses us from taking responsibility for our thoughts and feelings. A lot of media critics always qualify their theories by stating that things could be really bad, but you are the escape clause, and they are right. But sometimes I wonder if they really believe that.

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Ten things everyone should know about propaganda

Yahoo! News Photos - War With Iraq

From NancySnow.com:

1. Truth is not the absence of propaganda; propaganda thrives in presenting different kinds of truth, including half truths, incomplete truths, limited truths, out of context truths. Modern propaganda is most effective when it presents information as accurately as possible. The Big Lie or Tall Tale is the most ineffective propaganda.

2. Propaganda is not so much designed to change opinions so much as reinforce existing opinions, prejudices, attitudes. The most successful propaganda will lead people to action or inaction through reinforcement of what people already believe to be true. Continue reading ‘Ten things everyone should know about propaganda’

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Stupor Bowl ads: disquiet on the home front

Bud-Ax

Forget Bush’s State of the Union, you can measure the mood of the United States by assessing the vibe of the Super Bowl, and if yesterday’s game was any indication, Americans are feeling contrite. Unlike past annual spectacles, especially those produced by Fox, the patriotic mood was noticeably muted. With the exception of the requisite flyover of stealth fighters, there was little of the rah-rah-rah that is so typical of our Capitalist May Day parade. The militaristic tendencies of pre-game shows almost feel embarrassing considering our historical hubris. America is weeping inside.

The commercials were noticeably blah. Unlike previous years, violence guised as physical humor was considerably diminished, though it remained ambient in a ubiquitous way. The volume was substantially turned down on the misogyny, though Bud Light certainly did its share to tip the balance. There is a big uproar about the Snickers ad, which apparently advocates violence against homosexuals. I missed that one, but you can read about it here.

In a system predicated on novelty, consumer produced ads were the one unusual element, a nod to the Web 2.0 consumer-as-producer phenomena that is threatening to dislodge network television’s primacy. Still, there was hardly anything challenging or interesting about these “democratic” ad products. Same old, same old.

Perhaps still reeling from Janet Jackson’s mammary (funny how a breast gets so much more attention than depleted uranium poisoning caused by US weapons), CBS did what ever possible to avoid overtly politicizing the event or involving potentially embarrassing artists, Prince being a safe, professional half-time act that provided all the soothing, feel-good energy necessary to assuage our fears that we are in the midst of a disastrous war and presidency. The tepid and safe is a sure sign that on the home front all is disquiet.

Some links:

An ad chart highlight acts of violence.

This NYT commentary discusses the cartoonish violence of the ads but its interactive multimedia chart(which I find quite useful because it shows how tech is outpacing auto ads), does not list in its subject categories “violence” or “misogyny,” which goes to show that if you don’t categorize it, it must not exist.

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War of (media) worlds

This video by Kansas State University’s Mike Wesch explains so much better than text as to why new media are in many ways vastly superior modes of production and communication, which begs the question: how is an education system based on 19th Century modes of thinking going to deal with this emerging reality? More importantly, how will society grapple with this interlinked, intertextual, networked form of exchange? To quote McLuhan:

The United States of 2020 will achieve a distinct psychological shift from a dependence on visual, uniform, homogeneous thinking, of a left-hemisphere variety, to a multi-faceted configurational mentality which we have attempted to define as audile-tactile, right-hemisphere thinking. In other words, instead of being captured by point-to-point linear attitudes,… most Americans will be able to tolerate many different thought systems at once, some based on antagonistic ethnic
heritages.

(From Global Village- a book I HIGHLY recommend!)

The last phrase, “antagonistic ethnic heritages,” might seem a bit antiquated, but I believe McLuhan means that some cultures have different learned perceptual modes that are circular, and therefor may seem “backwards” to Westerners, but are in fact better capable of interfacing the multidimensional realm that new media are moving in. McLuhan has also stated that wars can be the result of clashing paradigms, not just of the opposing society, but as a means of controlling the internal society’s evolving dynamic. In other words, the war in Iraq could be as much about asserting a dominant mode of perception and control locally as it is about dominating a foreign territory.

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