Yet another entrant into the on-line video stream. May they compost cable.
Advertising Age – Digital – Why Joost Isn’t Just Your Average ‘YouTube Killer’:
Here’s the catch: the video stream isn’t coming from Comcast or DirecTV, it’s coming from Joost, one of the latest entrants into the online video market — and a service for which the cliche “YouTube killer” has been commonly applied. But it’s more likely to become a cable-company killer. While YouTube has become a repository for Long Tail user-generated content, Joost is looking to distribute professionally created content.
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Thanks for the link. I’ve read a lot of reviews for Joost, and can’t wait to try it. I think it sounds pretty revolutionary — the first real strong “Over the Top” entry into online video. It is tv — just coming in through the web. This will certainly stir things up, espcially for the cable and telecom providers.
- Alyssa