Trend school

It is a little troubling when marketers are more interested in student work than schools themselves.

Advertising Age - Digital - Want to Build a Hipper Brand? Take a Trip to Trend School:

Real school was never this cool.

Aaron aired an art film and talked up his favorite Jordan sneakers and Nike ACG jacket. Jennie unwrapped a self-styled hand-knit Bart Simpson blanket and needlepoint artwork, just before Alex showed off photographs he took in Cambodia, including one set for exhibition in a Swiss art gallery. Six years of classical piano and two years of electronics lessons brought A.J. here with a recently composed digital-music sample. James revealed his blogs, the newest featuring his cellphone number and an invitation to text him a story. Mauricia earned a round of applause for her passionate reading of an original poem.

The cooler-than-you-ever-were panel of 16- to 25-year-olds capped off the day for attendees at Trend School, a monthly one-day forum created by Creative Artists Agency’s Intelligence Group at New York’s Soho House.

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Merchants of Culture CDROM

Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.

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