Ciao! I though I’d alert all the readers out there that I have a new article posted on Understanding Media about the issue of “authenticity” and youth marketing. The site also has a short interview that explains a little bit about where my perspective comes from. Here’s a snip:
The Authenticity Paradox and the Perils of Youth Marketing
As a veteran of youth counterculture, I’m watching with curiosity the growing importance of youth voices as a gauge for the so-called “real,” not in the philosophical sense, but in the “keeping it real” sense. Marketers are not concerned whether or not adults think what they see is “real”: it’s the skeptical teen audience that is more challenging.
Technorati Tags: media literacy
This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
0 Responses to “The authenticity paradox”