Fake news out-duels “real” news at Mediacology

Knowledge-Graph

The PEW Research Center has released its latest study that correlates what people know and how they consume news media. Turns out not much has changed since the advent of 24/7 cable news, but the most interesting tidbit is that those who watch the so-called “fake news”- The Daily Show and Colbert Report- are the best informed. (I knew it!)

Summary of Findings: Public Knowledge of Current Affairs Little Changed by News and Information Revolutions:

There are substantial differences in the knowledge levels of the audiences for different news outlets. However, there is no clear connection between news formats and what audiences know. Well-informed audiences come from cable (Daily Show/Colbert Report, O’Reilly Factor), the internet (especially major newspaper websites), broadcast TV (NewsHour with Jim Lehrer) and radio (NPR, Rush Limbaugh’s program). The less informed audiences also frequent a mix of formats: broadcast television (network morning news shows, local news), cable (Fox News Channel), and the internet (online blogs where people discuss news events).

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Multimedia Curriculum

Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.

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