I hope this is one Japanese trend that doesn’t catch on.
Advertising Age – Martin Lindstrom Video Reports:
TOKYO (BRANDFlash) — Kidzania, a theme park offering intense brand engagement with young children, is a new twist on branded entertainment. It charges a $30 admission fee to allow children to “work” in one of 70 different kinds of jobs for a day. Young customers are outfitted in uniforms, hats or helmets as they take up their places in child-sized brand venues ranging from a Coca-Cola bottling plant and a Mo’s Gourmet Hamburgers restaurant to a Johnson & Johnson hospital ward and a Mitsubishi auto world. Admission is now sold out months in advance and marketers are fighting to become part of this branding bonanza.
Technorati Tags: Kidzania
Hahaha – would never work in the UK!
Isn’t Kidzania a Mexican chain? I heard that the first two were built in Mexico.
Btw, I like your blog [more depressing news from around the world..]