I hope this is one Japanese trend that doesn’t catch on.

Advertising Age – Martin Lindstrom Video Reports:

TOKYO (BRANDFlash) — Kidzania, a theme park offering intense brand engagement with young children, is a new twist on branded entertainment. It charges a $30 admission fee to allow children to “work” in one of 70 different kinds of jobs for a day. Young customers are outfitted in uniforms, hats or helmets as they take up their places in child-sized brand venues ranging from a Coca-Cola bottling plant and a Mo’s Gourmet Hamburgers restaurant to a Johnson & Johnson hospital ward and a Mitsubishi auto world. Admission is now sold out months in advance and marketers are fighting to become part of this branding bonanza.

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