Mediacology

putting the 'eco' into media ecology (and other tangential meditations)

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Deconstruction is fun

Kool
Click here to how this ad is deconstructed

Ever wanted to deconstruct an ad but don’t know how? The New Mexico Media Literacy Project has some sample ads with decontructions and instructions to give you a sense of the how to do it. Click here to see the gallery. You can also download my free media literacy handouts here.

Technorati Tags: media literacy, New Mexico Media Literacy Project

Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.