A study that examines the monetization of relationships. Who’s your best bud now? Nike or Johnny?
Advertising Age - Digital - What’s Making ‘Friends’ With a MySpace User Worth?:
“It’s when I take the brand, put it on my profile page and then all the people would develop a deeper meaning for what Adidas stands for because of where it stands in my own personal story.”
Technorati Tags: media literacy
This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
0 Responses to “How much is a friend worth?”