Mediacology

putting the 'eco' into media ecology (and other tangential meditations)

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How much is a friend worth?

A study that examines the monetization of relationships. Who’s your best bud now? Nike or Johnny?

Advertising Age – Digital – What’s Making ‘Friends’ With a MySpace User Worth?:

“It’s when I take the brand, put it on my profile page and then all the people would develop a deeper meaning for what Adidas stands for because of where it stands in my own personal story.”

Technorati Tags: media literacy

Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.