How much is a friend worth? « Mediacology

How much is a friend worth?

A study that examines the monetization of relationships. Who’s your best bud now? Nike or Johnny?

Advertising Age – Digital – What’s Making ‘Friends’ With a MySpace User Worth?:

“It’s when I take the brand, put it on my profile page and then all the people would develop a deeper meaning for what Adidas stands for because of where it stands in my own personal story.”

Technorati Tags: media literacy

Tags: Marketing, Web 2.0

This entry was posted on Tuesday, April 24th, 2007 at 4:10 pm and is filed under Marketing, Web 2.0. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.

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About

Bridging media literacy with ecoliteracy, this blog features various meditations and musings by Antonio Lopez, an old school dharma punk and media educator. He is the author of:

Mediacology (click here to buy from Amazon.com)

Find out more about the book here.
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