The Future is Lost

Lost-Action-Figure

I was a big fan of Lost, but since moving to Europe I have not been able to watch it. ABC blocks foreign access to the free viewings available in the US. Though news of the Lost college course is being offered is old news, I found the following post interesting. Some critics still think studying pop culture is a waste, but I found from my own study of the program an emerging critique of our media and electronic system. You can read some of these thoughts on one of my previous posts here. In it I wrote:

The surprise breakout on ABC is most definitely not your average program, and the one thing that keeps me interested is my view that Lost’s island is a metaphor for the mediated reality we find ourselves in. The island’s environment, inhabited by ghosts and “the others,” is like a dream space in which objects produce their own space, similar to the acoustic-like, all encompassing ecology of media where we currently live. The plane is our civilization, crashed, destroyed, in pieces. The survivors must learn to cope with their new environment, just as we have to adjust to ours.

Podcast: A ‘Lost’ college course, tons o’ new music and more - Pop Candy - USATODAY.com:

The Future is Lost: Economic, Social, and Technological Impact of a Cult (and Cultural) Phenomenon

The course: When a plane crashed on more than 18.5 million American television screens in September 2004, a new television show had taken up the mantle of “cult hit.” Lost, seemingly a mix of Survivor and The X-Files, was an instant paradox: a mainstream media blockbuster that defied categorization and appealed to some of the most fringe elements of human nature. In three short years, the show has spawned an empire of entertainment, marketing, and community that eclipses the show itself. Its producers have pushed Lost to the bleeding edge of new media; online communities take pride in dissecting each episode, from literary references to philosophical allusion; and the show’s format has inspired dozens of copycats on networks desperate to adapt to a newly demanding audience. This course is an interdisciplinary endeavor into the heart of the phenomenon. We’ll examine the economic circumstances that led to the development of the show, the societal context that it evolves in, and the possible effects of the show on technology and the future of media.

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Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.

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