Comments on: How To Reach Teens? Puhleeeze!!! http://mediacology.com/2007/06/19/how-to-reach-teens-puhleeeze/ putting the 'eco' into media ecology and open education (and other tangential meditations) Thu, 09 Feb 2012 12:39:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Antonio http://mediacology.com/2007/06/19/how-to-reach-teens-puhleeeze/comment-page-1/#comment-3165 Antonio Wed, 20 Jun 2007 16:46:05 +0000 http://mediacology.com/2007/06/19/how-to-reach-teens-puhleeeze/#comment-3165 Yeah. I had an epileptic fit too when I saw that. I also like Goodstein's work. I'm still confused, though, by whether or not there are benefits to targeting teens to sell lifestyles predicated on consumerism. I don't have the answer. I'm still searching. Yeah. I had an epileptic fit too when I saw that. I also like Goodstein’s work. I’m still confused, though, by whether or not there are benefits to targeting teens to sell lifestyles predicated on consumerism. I don’t have the answer. I’m still searching.

]]> By: Will http://mediacology.com/2007/06/19/how-to-reach-teens-puhleeeze/comment-page-1/#comment-3164 Will Tue, 19 Jun 2007 13:01:10 +0000 http://mediacology.com/2007/06/19/how-to-reach-teens-puhleeeze/#comment-3164 I've been following the London Olympic <a href="http://news.bbc.co.uk/2/hi/uk_news/england/london/6750149.stm" rel="nofollow">logo</a> fiasco and your post brings to mind this from a branding consultant at <i>The Hamilton</i>:<blockquote>"I love it. It's got vibrancy and youth and energy and fun. I think it will appeal to young people because it's different and attempting to really focus on them as a group. It promises the younger generation a different Olympics, a fun Olympics."</blockquote>You know that as soon as anyone over 17 says it will be a hit with the kids, it is doomed. Unpredictability is the whole point being youthful. The latest on the "oh no" logo is this:<blockquote>The new logo for the 2012 London Olympic Games could trigger epileptic fits and should not be shown on television, an expert has said.</blockquote>PS: I still really like Goodstein's ypulse site, filled with fun fact. I’ve been following the London Olympic logo fiasco and your post brings to mind this from a branding consultant at The Hamilton:
“I love it. It’s got vibrancy and youth and energy and fun. I think it will appeal to young people because it’s different and attempting to really focus on them as a group. It promises the younger generation a different Olympics, a fun Olympics.”

You know that as soon as anyone over 17 says it will be a hit with the kids, it is doomed. Unpredictability is the whole point being youthful. The latest on the “oh no” logo is this:

The new logo for the 2012 London Olympic Games could trigger epileptic fits and should not be shown on television, an expert has said.

PS: I still really like Goodstein’s ypulse site, filled with fun fact.

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