The fifth element of hip hop

Hip Hop Graffiti
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Check out my latest article (in collaboration with Mike Ipiotis) at UnderstandingMedia.com about the empowering aspects of hip hop that are not represented in the media:

Understand Media -> Articles -> The Fifth Element of Hip Hop by Antonio Lopez and Mike Ipiotis:

Because hip hop is badly represented in media, it is necessary to present an alternative perspective that reflects its grassroots origins. Moreover, hip hop in its activist form should be leveraged to encourage students to engage media critically. The hip hop community is composed of four major elements: writers (”graffiti” artists), DJs (turntabalists), B Boys and B Girls (break dancers) and MCs (rappers/poets). Equally vital but not always recognizable is the fifth element, the element of “building” (raising consciousness). In hip hop all these elements work together cohesively, like when someone wants to throw a “jam” or party. The graf artist makes the flier, the DJ provides the beats, the MC creates the context and narration and B Boys rock the house.

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Multimedia Curriculum

Merchants of Culture CDROM

Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.

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