Comments on: Children of the web

By: Antonio

Antonio — Tue, 09 Dec 2008 09:07:08 +0000

I happen to love life (and if you read other posts on my blog, you would know this). Being critical is not being negative, it’s being wise and discerning. For example, I happen to believe a toxic container that takes 10,000 years to decompose, which is full of toxic chemicals that smell good, is not good for men or the planet; I’m saying that out of compassion and sincerity. I agree that anyone can interpret anything according to their worldview. Mine happens to be based on ecological wholeness, justice, and healthy choices. I’d like to suggest that accepting things at face value is not the opposite of negativity (optimism), but a slippery slope towards blissful ignorance.

By: Robert

Robert — Mon, 08 Dec 2008 19:28:46 +0000

Art an advertising are always open to interpretation. It is funny to see what people make of certain things. You can tell a lot about a person by how they intemperate something. For example, I don’t see anything Misogynistic about this at all. How do you see them as slaves? If anything it is women empowerment, showing women going after what they want. Being a slave would be forcing someone to do something they don’t want. From all their advertisements you never get the feeling that these women are forced to do anything. They are driven by their own will. Usually they are aggressively seeking the male figure. If the inverse of the male and female roll was made in an advertisement I wouldn’t take any offense at all. I am sure it has already been done. You are grasping for an offense where there is none but if that offends you then have fun with the rest of your negative life.

By: Antonio

Antonio — Sat, 06 Dec 2008 08:14:53 +0000

It is not anti-sex to criticize misogyny. As a male who is depicted in a position of power in the ads, it might seem difficult to see why women would feel degraded, but perhaps if the shoe was on the other foot you would feel differently. Imagine a series of ads in which men became slaves of women whenever they put on perfume. Now imagine that this is the dominant message of the past 3,000 years, and that you never see men in positions of power. You make less money than women, and you only recently received the right to vote. You are rarely depicted in a positive light other than your body as being your primary asset and tool of social mobility. Your mind would be irrelevant. How would that make you feel?

By: Robert

Robert — Thu, 04 Dec 2008 18:31:34 +0000

What is so wrong about appealing to what the consumer likes? I have used axe for years mostly due to the product itself. I like the smell of it and it works as a deodorant. I also appreciate the ad campaign. It is funny, clever and appeals to what most men want. I can’t imagine that the users of their products actually believe that it will get them women. People, you need to get over your phobia about sex. It is a natural thing that should not be suppressed. We need more companies like Axe to buck up against “Bible Belt America”.