As a fellow New Mexican, I couldn’t pass up sharing this new tourism ad for the Land of Enchantment. Indeed, New Mexico is a great place to “crash.”
To underscore its new tagline, ‘New Mexico. It just may be the best place in the universe,’ the state’s tourism office has peopled its new TV ads with extraterrestrials. Dressed as mundane bureaucrats in a nondescript office setting, the ‘Alien’-looking creatures discuss their need to get away from the daily grind to enjoy the recreational virtues of New Mexico. The wonderfully absurd spot was directed by Matt Aselton of Epoch Films.