OK, so maybe the Mayans didn’t envision the world ending like this, but consider that in 2012 videogames will enter the top tear of ad dollars.
Report: Videogames to Become $2 Bil. Ad Market by 2012:
Among the various videogame advertising tactics that Parks Associates tracks in the report, it’s dynamic in-game advertising – where ads are automatically delivered within games as they are being played – that holds the most potential. The firm expects that dynamic in-game ads (the specialty of firms such as Massive, Double Fusion and others) will account for a whopping 84 of the ad market, versus just 27 percent of the market today.
Tags: Advertising, Video Games
