Gee, what will they think of next? A cologne that actually smells like a pirate? Kids will really love that!

New Products: Disney Sees Market For Pre-Teen Fragrances:

While fragrance as part of a daily regimen for younger males is new, it is a growing trend even among older consumers in mainstream markets, said John Bauersfeld, vp-sales for fragrances at Camrose Trading, Miami, the U.S. distributor for the new products. “Look at the success of Axe [body spray]. It targets [males] 18-24 years, but ages 12-and-up are buying it like it’s going out of style. The age of [male] fragrance wearers is moving down.”