Got mail

This is a clever piece of user generated PR by Google who asked users to submit videos on how Gmail travels around the world. The compilation is a nice summary of the positive aspects of media, which at the core is to communicate (I could do without the soundtrack, though). I think media critics focus too much on corporate media and forget what us little guys are actually doing with it.

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Multimedia Curriculum

Merchants of Culture CDROM

Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.

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