Citizen media critics

Recently I posted some video of Jean Kilbourne who’s a professor and book author talking about images of women in advertising. But what about normal girls? What do they have to say? A project of 3iYing, this site presents a series of young women giving straight-talk deconstructions of magazine ads. Makes me wonder if I should keep the shingle on the door and quit the media literacy biz altogether, because I think most people know by this point that these ads are a bunch of bull. But it’s nice to highlight just how wasteful and stupid the advertising biz really is. And please folks, stop being afraid. Ads are not going to ruin your mind, as these thoughtful citizen critics remind us.

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Multimedia Curriculum

Merchants of Culture CDROM

Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.

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