A great example of corporate responsibility

You may have noticed the Rosetta Stone ad on the right column. Rosetta Stone is a great language learning software package that I have been using to learn Italian. Not only is it a great system, they are one of the more responsible corporations out there providing a tremendous planetary service. Their Endangered Language Program is designed to help indigenous communities develop their own Rosetta Stone software to preserve their local language. The most amazing thing is that the community gets to retain rights to the program. I big high five to one corporation making a difference.

Rosetta Stone: Endangered Language Program.:

We Preserve More Than Words
Pass on a Living Language to Future Generations

Across North America and around the world, indigenous communities are working to preserve and revitalize their languages. Rosetta Stone can be a valuable resource for these efforts. Indigenous communities contract Rosetta Stone to develop editions in their language for their exclusive use. Around North America—from the Mohawk community of Kahnawake in the northeast, to the Seminole Tribe in the deep south, to NANA Corporation’s Inupiat shareholders in the Arctic—Rosetta Stone has been selected as the technology of choice for language revitalization.

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Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.

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