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Dove gets punk’dSome of you may have been following the controversy about the Dove Onslaught ad which was designed to raise awareness of degrading body images in the media (click here to see my previous post). Some ingenious video editor decided to put the truth back into the ad by editing in scenes from sexist commercials for Axe, which is owned by Unilever, the same parent company of Dove. Nice work!
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Bridging media literacy with ecoliteracy, this blog features various meditations and musings by Antonio Lopez, an old school dharma punk and media educator. He is the author of:
Mediacology
Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention. 
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Creative Commons License 3.0 2010 Antonio Lopez - Some Rights Reserved |
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