The loss of identity is a Western problem. One argument concerning the multitude is that the growing immigrant and migratory class– including refugees– will have what it takes to survive the global mindfrak, since they are the ones adept at transitioning states of being. Only those attached to a “stable” reality are screwed. While it is true the multinational pop-media-military-fear complex is in the business of producing subjectivities, they are now highly dependent on the user for content. A cynic might argue that the “prosumer” is just a deeper step into the control of our time, because we “work” at all hours producing their content and by giving them our attention. I still feel strongly that deep inside even the most scared and mechanically destroyed consciousness is a sense of authenticity, truth, love, and all that we deem as “good.” The problem for corporations is that their hyper commercialism threatens to cancel their messages out. There is so much brand noise, there isn’t much to be distinguished anymore (except the subjectivity itself which is imploding under the weight of post-irony). I don’t agree with most media critics who believe that we are being brainwashed. That is only true if we continue to believe in the reality bubble of the West that assumes that we inhabit a false reality. Furthermore, we should not fear the media. If we do, they win. But “they” is suspicious. In the end, we are the media.
About Mediacology

Mediacology
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Bridging media literacy with ecoliteracy, written by Antonio Lopez, an old school dharma punk and media educator. Occasionally he shoots from the lip, bloviates, misspells and can be tangential.
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Multimedia Curriculum
Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.
Now Reading
Planned books:
- In Defense of Lost Causes by Slavoj Zizek
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Recent books:
- Spook Country by William Gibson
- The Hidden Connections: A Science for Sustainable Living by Fritjof Capra
- The Pirate’s Dilemma: How Youth Culture Is Reinventing Capitalism by Matt Mason
- True Enough: Learning to Live in a Post-Fact Society by Farhad Manjoo
- The Sustainability Revolution: Portrait of a Paradigm Shift by Andres R. Edwards
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