The loss of identity is a Western problem. One argument concerning the multitude is that the growing immigrant and migratory class– including refugees– will have what it takes to survive the global mindfrak, since they are the ones adept at transitioning states of being. Only those attached to a “stable” reality are screwed. While it is true the multinational pop-media-military-fear complex is in the business of producing subjectivities, they are now highly dependent on the user for content. A cynic might argue that the “prosumer” is just a deeper step into the control of our time, because we “work” at all hours producing their content and by giving them our attention. I still feel strongly that deep inside even the most scared and mechanically destroyed consciousness is a sense of authenticity, truth, love, and all that we deem as “good.” The problem for corporations is that their hyper commercialism threatens to cancel their messages out. There is so much brand noise, there isn’t much to be distinguished anymore (except the subjectivity itself which is imploding under the weight of post-irony). I don’t agree with most media critics who believe that we are being brainwashed. That is only true if we continue to believe in the reality bubble of the West that assumes that we inhabit a false reality. Furthermore, we should not fear the media. If we do, they win. But “they” is suspicious. In the end, we are the media.
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