Sometimes you have to thank the media gods for providing free resources to deconstruct their world. So welcome to Super Bowl Monday Planet: Firebrand, a ridiculously conceived Website that can be likened to a content-free television network, i.e. all ads, now shows. But if you are like me and are infinitely curious and attracted to ads like we are to a car wreck on the freeway, then Firebrand is pure unadulterated consumeristic voyeurism. Forget the strange premise that people will watch ads for entertainment value. We have a free media literacy download site!

You can download any commercials onto your computer and use them for teaching about media. Firebrand supports a number of formats, including iPod, iPhone, Windows Media and Quicktime.

OK media lit folks. Have at it!

From the Website:

OUR MANIFESTO

We love commercials. We submit, with rare exception, that they?re the best stuff on TV. In under a minute you get the best directors, the sickest special effects, the funniest writers?what?s not to love?

We love commercials. 1984. Mean Joe Green. Whasssup? You know you love them, too. So let?s gather ?round the best of them. Sort them. Judge them. Share them. Love them.

We love commercials. The eye candy. The laugh out louds. The did-you-just-see-thats. The most loved, the most emailed, the ones we still talk about today. Let every day be Super Bowl Monday.

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