Mediacology

Image by Antonio Lopez
I admit that I have a love/hate relationship with the Adrants. Their MO is to out-snark the snarkiest of marketers, but the unsettling thing is that Adrants is usually right. Below is a delightful little rant that buttresses my theory that marketing is so out of control that is ceases to be effective. This doesn’t mean I don’t think advertising’s overall impact on the human psyche is negative, but I also don’t believe the sky is falling. Alarmists ignore the important component that the individual still has control over the relationship with that which enters and exits the brain, 3,500 ads a day be damned.

Consumers Still Bombarded With Advertising, Ad Model Still Broken » Adrants:

With media fragmentation comes advertiser’s use of that fragmentation in the increasingly difficult war waged to win the valuable consumer eyeball. This fragmentation has given way to more unique forms of advertising that fall into the guerrilla marketing space but even these efforts are getting tired. Once novel, tactics such as forehead advertising, invertising, advergaming, dogvertising, adverblogging, blogvertising, bloodvertising and bravertising are now old hat. Other methods such as school bus, in-school and police car advertising are considered only out of financial desperation. Layer on top of that more recent whacked social media efforts like PayPerPost and clearly, the model is hurting.