The Story of Stuff: the lunacy of a linear system in a finite world



A teaser for The Story of Stuff (above)

Annie Leonard’s brilliant deconstruction of our life with stuff. From extraction to the dump, this is probably the clearest and most concise breakdown of the world that was created for us. It includes an amazing analysis of how media play such a crucial role in the global linear system of production and waste. The animation stresses the importance of reinforcing nonlinear ways of perceiving our relationship with the world. In other words, in order to grasp the importance of the kind of system Annie discusses, we need to learn how to think in a more circular fashion.

You can view the whole thing here, and please spread the word. This is paradigm shattering brilliant.

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