Urban collectables

Urban-Collectables

I was trying to figure out how to justify a thread featuring Urban Collectable from chinnychinchin when I realized that with the Internet it’s possible to market anything to anybody. The model car reminds me of my first night living in Brooklyn when the local car thieves torched a vehicle in the street, which sent a shock wave through my loft’s windows. But for those of us who have spent any time in New Mexico, we would agree that burnt cars are a distinct, if not charming, part of the landscape, so much so an old friend of mine wanted to to do a pin-up girl calendar with models posing with discarded vehicles called, “Arroyo Girls.” Another friend wants to make a drive in movie theater where you can hang out in a junker and watch flicks. In any case, there is an aesthetic appeal of burned out cars. These models, the manufacturer claims, are all hand torched. A nice touch, epecially considering that each one costs $49.95. There are three models:

  • The Minivan/Insurance Scam
  • The Petrol bombed Jeep
  • The Joy ridden 2-door Hatchback

As for the political significance of these gifts, you will have to be the judge of that.

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Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.

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