A coloring book childhood

Bratz-Media

My knee jerk reaction to MGA Bratz The Movie Movie Making Set with Sharidan was, “Oh God, here we go again, pushing hypersexual celebrityhood on girls.” But when I watched the little demo video on Amazon I discovered that is this is kinda a cool tool. The movie camera actually works, enabling kids to make stop motion animation. Now, I agree with my grandfather, who was an arts educator and painter, that coloring books are a bad thing because it’s better to free your creativity and not to be confined by boundaries. In a sense this Bratz toy is also like a coloring book: it allows the child to “fill” specific perimeters, such as the gender-specific starlet archetype, which ultimately is unhealthy. But maybe out there is some artsy girl (or boy as some gender-bender parents may have gifted) that will discover the world of animation from this little toy. When I was a kid I played with GI Joe and was able to construct alternate worlds with my “doll” that did not conform to the usual stereotypes.

But… I have to admit that once I saw the price tag and the Movie Mansion accessory (see below), my draw dropped. Are toys really that expensive now? Who can afford this crap? I think money would be better spent on a Flip camera instead, coloring books be damned!

Bratz-Mansion

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Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.

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