Requisite presidential primaries post

Since this is a blog about media (among other things), I would be remiss to completely ignore the US presidential elections. Even here in Italy (where I live) there is nightly coverage of the US primaries on the television news (my Italian friends joke that everyone in the world should be allowed to vote in US elections– I agree completely!). But frankly I am so cynical about the process I have lost total interest in tracking the elections. It comes down to this (as the above video about The center for Public Integrity’s efforts to document campaign spending confirm): who ever spends the most wins. Presidential slogans are like toothpaste campaigns more about branding and exposure than real issues. Ultimately I do not think the current form of democracy is compatible with the form of mass media as it exists today, especially since they fail to challenge the number one issue at the core of our historical tragedy: militarism. I’m sorry to report that I know of no other alternative at the moment, and even sadder to come across as apathetic, but I simply do not believe in the process any more. If anyone has a better idea, please let me know.

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Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.

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