YouTube – Broadcast Yourself.:
It’s about time to demand some R-E-S-P-E-C-T from your cleaning products so tell that broom “She’s Gone.” We know that you love to belt out those break up songs, especially while you’re cleaning. Put those talents on camera! Choose a song, grab your Swiffer and start filming now! Sing along, dance and show us your moves Swiffer!
You know the user generated media revolution has gone too far when Swiffer gets involved. Yes, Swiffer wants you to make a commercial for them (you could win $15,000– cheaper than an ad agency) because you love them so much you feel motivated to make a film. One thing I emphasize in media literacy workshops is the ridiculousness of feigned passion, be it in the ecstatic and orgasmic states people in the ad-generated world find themselves in, or a Shakira jingle declaring love for Pepsi. I have never in my life seen in a teen talent show a song or poem written for a product– a jilted lover, a betrayed friendship, a love for animals, yes. Products? No. OK, sometimes drugs, but products are most definitely out. And just to prove my point, last I checked there were only 2 videos posted. But… there are 121 subscribers. They can’t all be media critics, can they? Anyhow, one thing that I don’t think anyone gets concerning the user generated phenomena: people do it because they care. In the case of Swiffer, I can guess that most will care more about the opportunity to win $15,000 than some plastic hyper-broom. But the way the dollar is going these days, a broom is about all you’ll be able to buy with the prize money.
PS A note to ad copywriters: please stop the extraneous use of exclamation points. It does not make the product more fun, and it’s really annoying!
(Via AdRants)
