Mediacology

putting the 'eco' into media ecology (and other tangential meditations)

Citizen deconstruction? Not!

OK, so this is really not a spontaneous deconstruction of Super Bowl ads, but really a clever Miller Lite ad made to look like something fo’ real. I spotted the ad technique right away from the gratuitous lingering shots on the Miller Lite logo, and I thought the cuts were a little too fast for an amateur. But, I’m sure it will do its viral trick as it was intended to.

PS Unfortunately this year I cannot do a Super Bowl ad round up because here in Italy it was running far to late for me to watch. I will monitor the net closely, though, for some good montages.

Technorati Tags: Super Bowl

Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.