As evidence that cognitive dissonance permeate our culture, look no further than this specimin of the pop culture complex.
It’s not clear why Belgian’s Che Magazine took on as it’s namesake the Argentine revolutionary, but perhaps the transformation of the South American rebel into a pop icon made him game to become a cigar smoking, beard sporting poster man for the postironic set. Che Magazine, in its ever ending quest to rid the world of feminism and all its gains, has no problem invoking the cad personality, but updates it with high tech glee. It’s a man’s world after all, when more than a one syllable name is too complicated.
