La Plaza : Los Angeles Times : Mexico reconquers California? Absolut drinks to that!
It’s rare that ads and maps actually converge so blatantly, but such is the case of a recent Absolute Vodka campaign running in Mexico. In an “absolute world” Mexico would still have the land that was ceded in the Mexican-American war. Though the political borders of today are obviously different, the demographic one is pretty on the mark. Ultimately I hate the idea of an alcohol company exploiting the deep feelings people have regarding nationalism and colonialism– an alcohol company being its own kind of mental colonialism– but I still find this ad rather funny. I don’t mind that they stir the pot a little.
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