Yogurt marketing weighs heavily

Fit Light
I thought I was the only one astonished by the marketing of yogurt as a weight-loss product. With all that fat and sugar didn’t someone finally wonder, hmm, isn’t this a bit like ice cream?

Jodi Lipper and Cerina Vincent: Yogurt And Lies - Living on The Huffington Post:

For over 25 years, dairy companies have been advertising yogurt as a “diet food” and their campaign has totally worked. They have somehow convinced everyone that eating sugary, fruity cream can magically melt away the pounds, and yogurt is now a staple for many dieters. But even before Stonyfield started adding glass to their yogurt, we thought it was one of the worst fake diet foods on the planet. There are so many foods out there that are healthier, tastier and far more filling than a tiny cup of lactose. If you are a yogurt addict wanting to drop those last five pounds, here are some things to think about next time you’re in the dairy section.

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Merchants of Culture CDROM

Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.

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