Image by Giuseppe Arcimboldo
I just discovered two interesting reports on media and sustainability produced by SustainAbility and WWF-UK, Through the Looking Glass and Good News & Bad. These PDFs are linked on their Media Spotlight page. You have to register to download them (it’s free).
Film, music, news, documentaries, soaps all have an enormous impact on modern society – what we read, hear, watch, believe and feel, some talke in terms of the media’s ‘brainprint’. Media and Entertainment companies powerfully influence how people and politicians relate to corporate responsibility and sustainable development. How could they be accountable for this profound impact on society?
Through the Looking Glass, produced in partnership with WWF-UK, takes a look at how a select group of M&E companies measure up in their efforts to be accountable for their influence on society.
Good News & Bad takes a look at the role of media in building the corporate responsibility agenda for business as well as how corporate responsibility, climate change, ozone depletion, endocrine disrupters, GM foods and socially responsible investment are perceived, prioritised and covered by the media.