Mediacology

One of my favorite books is The Philosophy of Andy Warhol: (From A to B and Back Again). This might sound unbelievable, but I actually think Warhol was an enlightened master who simply spoke in the language of his time: mass media. What makes his contribution so important is that he went against the grain of a 2000 year legacy that distrusts images. While it is necessary to be skeptical of visual illusions as a kind of perceptive magic, at the same time the reaction to it can be just as bad. The striving for some unattainable Utopia also causes incredible suffering. Is it possible to interact with media in a way that is both skeptical but also incorporates a willingness to take responsibility for our own happiness here and now instead of blaming society?

The solution may be to mindfully engage the illusion, and I think that is what Warhol was cryptically alluding to.

Some of the best quotes from his book are:

“The camera turns [people] on and off.” (p. 80)

“Before I was shot, I always thought that I was more half-there than all-there. I always suspected that I was watching TV instead of living life. People sometimes say that the way things happen in the movies is unreal, but actually it’s the way things happen to you in life that’s unreal. The movies make emotions look so strong and real, whereas when things really do happen to you, it’s like watching television— you don’t feel anything.” (p.91)

“At the end of my time, when I die, I don’t want to leave any leftovers. And I don’t want to be a leftover. I was watching TV this week and I saw a lady go into a ray machine and disappear. That was wonderful, because matter is energy and she just disappeared. That could be a really American invention, the best American Invention— to be able to disappear. I mean, that way they couldn’t say you died, they couldn’t say you were murdered, they couldn’t say you committed suicide over somebody.” (P.113)

“Space is all one space and thought is all one thought, but my mind divides its spaces into spaces into spaces and thought into thoughts. Like a large condominium. Occasionally I think of about one Space and the one Thought, but usually I don’t. Usually I think about my condominium.” (p.143)

“Before media there used to be a physical limit of how much space one person could take up by themselves. People, I think, are the only things that know how to take up more space than the space they’re actually in, because with media you can sit back and still let yourself fill up space on records, in the movies, most exclusively on the telephone and the least exclusively on television.” (p.146)

“You should have contact with your closest friends through the most intimate of and exclusive of all media— the telephone.” (p.147)

“I always bring everything back to chemicals, because I really think everything starts and finishes with chemicals.” (p.?)

PS Another fave is POPism: The Warhol Sixties. It’s a great chronicle of life and experimentation at the cusp of the social revolution.

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