Archive for May, 2008

Step one in the eco evolution

OK media activists, wanna do something good for the environment? Help consumers understand what “sustainability ” means!

A recent study shows few know what it is.

Study: Most Consumers Don’t Know What ‘Sustainability’ Is:

Is the environmental trend “sustainable”? To be so, marketers mad about the mantra might want to make sure their customers know what it means to maintain.

In conducting its Project Green study, BuzzBack, New York, found that only about one in three people were “familiar” or “very familiar” with the term sustainable and its meaning.

iEarth

Earthscape is an interesting application for the iPhone that will allow you to “geobrowse” by zooming in and out of Earth images that change perspective according to how you tilt the phone. I’m a bit fascinated by our ability to view earth via images. McLuhan observed that once we saw Earth from satellites, the planet became a work of art. Others have argued that we are simultaneously leaving our bodies and looking at ourselves from the outside, creating a curious dynamic of being and observed at the same time. Does the reduction of Earth to a 3-D photo map mean we are interacting with it more, and seeing more “truth,” or is it simply another way to conquer the territory by thingifying it as an image? It’s probably all these things are true at once, so it’s difficult to know what the consequences of these kinds of apps will be. One thing is for sure, you gotta love the new euphamisms coming out of tech, such as Earthscape’s promise that with its software you can “experience social geobrowsing.”

Via Daily Galaxy

Teach critical thinking, get fired

Democracy Now! | Juan Gonzalez on a NYC Middle School’s Student Uprising Against Standardized Testing:

AMY GOODMAN: Very quickly, you did a story yesterday: “New York 8th-Graders Boycott Practice Exam But Teacher May Get Ax.” He was fired, and what happened?

JUAN GONZALEZ: Yeah. Well, this is an amazing story in the South Bronx at an intermediate school. Last week, 160 out of 165 eighth graders in six classes boycotted a standardized—a practice test for a state test, because they were sick and tired of the constant testing that they’ve been submitted to over the years. They’re constantly, they say, being pulled out of their classes for standardized tests, sometimes for practice tests, sometimes just for dummy tests that the testing companies are trying to try out on students. And so, the entire eighth grade of this one intermediate school rebelled. They refused to take the test. They handed in a petition demanding an end to the oppression of all these tests.

And the response of the local principal was to fire the social studies teacher, because somehow she felt that he had instigated all of this. The students I interviewed said that they did it because they’ve been taught critical thinking and that they’ve decided that this kind of testing juggernaut has to be challenged.

AMY GOODMAN: Douglas Avella has been fired?

JUAN GONZALEZ: Well, yes. He was a probationary teacher. The principal removed him from the classroom the day of the boycott and has now notified him yesterday that she intends to fire him.

AMY GOODMAN: Well, and we’ll continue to follow that story, as well as what is going on in Puerto Rico.

Captive audience

Airport-Security

Is the War on Terror really an advertising conspiracy? From Security Point Media:

Alternative Media for a Captive Audience: Guaranteed message delivery in an environment of heightened awareness.

Visit the Website for more surreal euphemisms.
Media Life Magazine - Your client’s face up at airport security:

“This is about the novelty of the space. It allows us to get our message across visually. Our 3-D campaign has the ad kind of jumping out at you, to put a little Zappos in your day. When I’m coming through security I know that it can be frustrating and this is to provide a little lightheartedness.” – Andy Kurlander, senior marketing manager for Zappos.com.

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YouTube goes citizen

YouTube just announced on its blog a new citizen journalist initiative, which is described above by YouTube News & Politics manager Olivia M. I have to admit that the whole style and approach of the press release is interesting because normally it’s traditional media companies who try to hip-ify themselves through remediating (appropriating) the style of user-generated media (i.e. with amateurish production). It’s a complete melding of the prosumer aesthetic when one of the biggest internet companies in the world (Google) makes its company style completely “uncorporate.”

YouTomb

When a copy infringement falls in the Web forest, does it make a sound? Now it does, thanks to YouTomb, which tracks YouTube take-downs, kinda like an info control zeitgeist reader. There’s even a stats page to monitor the biggest control freaks.

YouTomb:

YouTomb is a research project of MIT Free Culture. The purpose of the project is to investigate what kind of videos are subject to takedown notices due to allegations of copyright infringement with particular emphasis on those for which the takedown may be mistaken. Although our initial focus is on videos hosted by YouTube, we are interested in other video collections as well.

The end of the world



From Media Matters

Back in the day I told myself that if I ever heard the Butthole Surfers or Sonic Youth recorded as supermarket muzak, it would surely mean the apocalypse had arrived. So far only The Police hold this distinction. Nonetheless, something far more nefarious lurks in the shadows of modern day cultural discourse. The quoting of punk by right wing pundits. May you live in ridiculous times.

So a reality check is in order, hence the extended Jello Biafra rant below. He was reacting to news that right wing talk show nut case Michael Savage made ample use of Dead Kennedys material for a recent show gloating over the news of Ted Kennedy’s current health crisis (I recommend clicking the link above to hear the surreal screed). But truth be known, I was once a shock jock myself at WOBC(*). On the day the space shuttle blew up I played “Pigs In Outer Space” by the Muppets. Ouch.

On The Download - Exclusive: Jello Biafra responds to Michael Savage’s Dead-Ted-Kennedys rant:

It scares the shit out of me that the most popular radio talk-show hosts are all foaming-at-the-mouth, ultra-bigoted blabbermongers whom only North Korea or the Nazis could love.

But like it or not, Savage is the third-most popular radio-talk show host in this country behind Rush Limbaugh and Sean Hannity. Nobody from the other side is represented or promoted well enough by the big right-wing-owned radio networks to compete. That’s one of the ways they mindfuck the country into being so dumb they vote for people like George Bush, Mitt Romney and Arnold Schwarzenegger.

The real issue here is why aren’t the big candidates calling for media reform? Once upon a time there was a law on the books called the Fairness Doctrine, and it said that if somebody like Savage or Limbaugh or that skull woman Ann Coulter said something completely fucked up and dishonest on the air, somebody else was allowed to come on the air and reply to them without being told to shut up every 15 seconds by a power clown like Bill O’Reilly. That law was on the books for 50 years but was allowed to expire in the late ’80s when a Democratic-controlled congress failed to override President Reagan’s veto of the law.

(*) WOBC is still a great, far out radio station. You can listen to live streaming from its Web site.

Commodity fetish

Forget peep shows, “un boxing” is one of the strangest consumer fetishes on the Net.

On the money

Dollar-Ad

You must absolutely click on the image to see its amazing detail, and the link below to see the other ads (they are for a financial paper). Thanks Scud!

Print “Gazeta Mercantil: Dollar” / 2008 / Ad Archive / Prints / Coloribus.com - Advertising Archive and mysterious coincidences in commercials:

In this print campaign, JWT Sao Paulo shows that the newspaper makes deeper analyses of the financial market and informs readers on political and social events exercising influence on the world economy. On Dollar, Euro and Yen notes, some of the most important events of the last century.

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All the world’s a stage

Bubble on

War Dance

The movie.

The Hummer spaceship

I’m trying to change my thinking about advertising to become more open to the possibility that there may be something redeeming about marketing. But then I come across another Hummer ad which convinces me that advertising can also be so utterly evil. This is typical of Hummer, and I think a good example of the ideological environment that cars operate in. Hummer (and most car ads for that matter) consistantly portray themselves in relationship to nature. There are two reasons for this. First, because we live in an auto world, cars have become the environment, so it is impossoble for them to offest themselves. Secondly, cars are our spaceships. To paraphrase JG Ballard, humans are the real aliens.

More from Ballard:

I think the key image of the 20th century is the man in the motor car. It sums up everything: the elements of speed, drama, aggression, the junction of advertising and consumer goods with the technological landscape. The sense of violence and desire, power and energy; the shared experience of moving together through an elaborately signalled landscape. We spend a substantial part of our lives in the motor car, and the experience of driving condenses many of the experiences of being a human being in the 1970s, the marriage of the physical aspects of ourselves with the imaginative and technological aspects of our lives. I think the 20th century reaches its highest expression on the highway. Everything is there: the speed and violence of our age; the strange love affair with the machine, with its own death.

A systems approach to self-referentiality

This ad takes a systems approach to anxiety by showing the psychological impact of buying the wrong shoes. Though tongue and cheek, the ad makes visible its own persuasion technique. This should be considered a small victory for us viewers because we have become so cynical about advertising they need to show us that we’re right. But still buy their shoes anyway!

Expressing freedom

Looks like a great doc and book on copyright, Freedom of Expression.

Dubai’s deconstructing architecture

Like all things Dubai, this architecture is need of some serious deconstruction.

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Newscasters stare into the abyss

Reminds me a bit of Warhol’s screen tests. BTW, great music!

Finally some propaganda I like

Take action.

It takes a farce to know one

Thinking out loud: Grand Theft Auto pt. 2

200805130940

Some follow-up thoughts from this post.

It’s true that the military has invested a lot of money into video game research, and also movie special effects. True enough, drone and robotic warfare are the wave of the future, and I wouldn’t be surprised if remote torture is on its way. But the military also invested in the Internet.

As McLuhan argued, media content is like meat for the guard dogs. It’s the medium we need to pay attention to. Rushkoff’s Screenagers does an excellent job of showing how gaming (along with skateboarding and other teen activities) are contributing to the breakdown of Cartesian thought. And that is a tremendous service to the world, and global ecology. If we want to talk about alien technology, then look at the alphabet. Writing has done more to disassociate consciousness from the body than any other human invention. After recently rereading Huxley’s Brave New World and this article by a neuroscientists (I think her conclusions are bit conservative, but there’s some good info there), I think the greatest danger to society is not video games or media, but pharmaceutical drugs. They are are not separate, given that TV is a great propaganda device for Big Pharma (I’m also reminded of graffiti I once saw in Santa Cruz that said,”First they said pot led to acid. Then they said it led to heroin. Now they know it leads to television”). But I believe the inoculation of the mind with mood altering drugs is a bigger societal threat to mindfulness then playing video games. Combine the two, then you have a different situation.

I’m also aware that there are studies that indicate that thoughts about something can be as powerful as their actuality– that brain waves look the same whether thinking about something or seeing it. So I’m being flip when I say fantasy is innocuous. But I think critics are wrong when they state that people don’t distinguish between “reality” and “mediated reality.” It’s the wrong argument. They coexist, especially if you consider McLuhan’s belief that media are extensions of our nerve system. When we drive the car’s tires are an extension of our body, but we also know that the car is a car. When we play games we enter the game’s magic circle and suspend disbelief, but we also navigate away from it. No doubt, there are those who cannot tell the difference. I think we call that schizophrenia.

I believe one of the greatest benefits of film and moving image technology is that they mimic how our brains suture reality. If we want to take it to metaphysical level, I think media are an externalization of our thoughts. We should embrace our nakedness and acknowledge, yes, we do think like this. It’s the opposite of repression. Some could argue, though, that the externalization of our thinking is also a way of not taking responsibility.

Maybe it’s disappointing that I did not make a clear argument for or against video games, but my point is that it’s complicated and not an either/or situation, but one that is more ecological in the sense that certain things thrive depending on their environment, thoughts in particular. GTA is a product of the “creeping cycle of desensitization,” which is the idea that as certain kinds of media become more normal, newer media have to be more “shocking” to distinguish themselves from the old. There are a couple of ways to look at this phenomena. One is to realize that we manage to become immune to media and learn to ignore them. The other is that we become so desensitized we are oblivious to our own conditioning by media. Again, not to be wishy-washy, but I think the reality is that this is a spectrum of experience, and not an either/or situation.

I believe the mind is a garden, not a computer, so if it is full of strong and healthy plants and rich soil, it can coexist with the weeds. Media certainly can facilitate parasitic thoughts, I have no doubt about it, but my feeling is not to take an industrial farming approach and simply throw weed killer at the media we don’t like, but take a permaculture approach and strengthen the mind’s ecosystem (meditation, art, music, education, nutrition, nature, love, community, etc.). According to the conventional belief concerning media’s effects, I should be a violent sociopath because of all the media I have consumed, and from the amount of war games I played as a kid. That is not the case. And it’s also the case of many media critics. If they consider themselves immune to the effects of media, what is every body else’s problem? Why aren’t they brainwashed?

You can view an edited video clip of controversial scenes from the game here.

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Multimedia Curriculum

Merchants of Culture CDROM

Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.

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