Greenpeace is both marketer of ideas and media critic. The above video is a recent attack on Dove, parodying its “Onslaught” campaign to criticize Dove’s use of palm oil because it destroys rain forests. The Greenpeace version is pretty intense, although a bit manipulative. What do you think?
Now Greenpeace has a “StopGreenwashing” site that allows users to submit examples of “greenwash”– “Used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” I applaud their effort but have a small (constructive) criticism of the project. You are asked to vote on greenwash videos, but there is no context given. You are supposed to automatically understand why the commercial is bad. Furthermore, the site offers no tools for reading ads. I hope that in the future Greenpeace will make the effort to incorporate media literacy tools into the site.
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