Ethical blind spots

Disney China
Why is it that whenever companies get into the China market their ethics seem to disappear quicker than Tibetan monks in a Chinese gulag? To be fair, Disney apparently had a take-down on the offending ad once word got out.

Curious how the the girl looks quasi-American apple pie, with a tinge of Chinese. In a way she is an avatar of the new capitalism, a hybrid of market economy and internationalized monoculture.