Mediacology

File this one under WTF. Adidas finds a safe rebellion to latch onto to give it some street cred by creating a little action movie about rebel gardeners with GPS, night vision and an assortment of other TV crime show devices. Notice the quasi-’70s-era bongo suspense music. Thing is, gardens take nurturing, building and developing their niches, in other words, an ecological context. Additionally, what about starting a *community* garden? In this case I at least hope once they plant these beautiful set pieces that someone will water them!

Sadly, as much as I think guerrilla gardening is a cool action worth promoting, the ad is so trite and contrived I think most that would potentially be inspired by the idea will see through Adidas’ ploy as yet another tactic to equate fashion with revolution. Rather than pass itself off as a device for urban rebellion, just sell the damn product for what it is: a shoe! And stop pretending your dumb-ass sneakers are a tool for social transformation.
Still in case you are enthused, here’s a link to a nonpartison group, Guerilla Gardening, which may inspire you to do your own action (with or without corporate sponsorship).

And not to disappoint, there are a number of DIY books on how to start your own urban (gardening) revolution:

“On Guerrilla Gardening: A Handbook for Gardening Without Boundaries” (Richard Reynolds)

“Guerrilla Gardening: A Manualfesto” (David Tracey)

“Guerrilla Gardening: How to Create Gorgeous Gardens for Free” (Barbara Pallenberg)