YouTube just announced on its blog a new citizen journalist initiative, which is described above by YouTube News & Politics manager Olivia M. I have to admit that the whole style and approach of the press release is interesting because normally it’s traditional media companies who try to hip-ify themselves through remediating (appropriating) the style of user-generated media (i.e. with amateurish production). It’s a complete melding of the prosumer aesthetic when one of the biggest internet companies in the world (Google) makes its company style completely “uncorporate.”
