Mediacology

putting the 'eco' into media ecology (and other tangential meditations)

YouTube goes citizen

YouTube just announced on its blog a new citizen journalist initiative, which is described above by YouTube News & Politics manager Olivia M. I have to admit that the whole style and approach of the press release is interesting because normally it’s traditional media companies who try to hip-ify themselves through remediating (appropriating) the style of user-generated media (i.e. with amateurish production). It’s a complete melding of the prosumer aesthetic when one of the biggest internet companies in the world (Google) makes its company style completely “uncorporate.”

Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.