Mediacology

putting the 'eco' into media ecology (and other tangential meditations)

Captive audience

Airport-Security

Is the War on Terror really an advertising conspiracy? From Security Point Media:

Alternative Media for a Captive Audience: Guaranteed message delivery in an environment of heightened awareness.

Visit the Website for more surreal euphemisms.
Media Life Magazine – Your client’s face up at airport security:

“This is about the novelty of the space. It allows us to get our message across visually. Our 3-D campaign has the ad kind of jumping out at you, to put a little Zappos in your day. When I’m coming through security I know that it can be frustrating and this is to provide a little lightheartedness.” – Andy Kurlander, senior marketing manager for Zappos.com.

Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.