OK media activists, wanna do something good for the environment? Help consumers understand what “sustainability ” means!
A recent study shows few know what it is.
Study: Most Consumers Don’t Know What ‘Sustainability’ Is:
Is the environmental trend “sustainable”? To be so, marketers mad about the mantra might want to make sure their customers know what it means to maintain.
In conducting its Project Green study, BuzzBack, New York, found that only about one in three people were “familiar” or “very familiar” with the term sustainable and its meaning.
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