Empire of the corporate mind

Written by a former Economic Hit Man, John PerkinsThe Secret History of the American Empire takes you on an inside journey of “corporatocracy” empire building. The book is fairly simplistic when it comes to history, but it confers with all the more academic sources I’ve read about the subject. What is great about the book is that makes the material accessible to a wider audience, especially concerning how important financial institutions (such as the World Bank and IMF) are for keeping the system in place. The book has a really good definition of empire, and also offers several alternative approaches to counteract what may seem like an inevitable process of control, but actually is highly dependent on our ignorance and complicity through consumer habits. If we are going to have an ethical approach to media production and analysis, we must acknowledge that the US government acts and engages in the world as an empire. To deny this fact is to distort the nature of how corporate media filters the world.

H/T to Scud for recommending the book.

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Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.

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