Stacey Peralta… Why? Why? You were the definitive skateboard documentary dude, and I loved you for it. But this? Why, Why? would you sell your sole to Burger King to play out their silly Whopper Virgin scheme?!
Considering the global problem with food, particularly the ecological consequences of fastfood beef, campaigns like this make the economic meltdown sweat revenge against the idiocy of the American capitalist mind. The illusion that a hamburger can be made, transported and materialized anywhere in the world under any environmental conditions is anathma to ecological perspective. Unfortunately, my outrage plays right into Crispen’s (the ad maker) hand, whose sole intention is to piss off people like me for free publicity. And it works (damn it!). I am sucker for wanting to point this out. What a shithouse of mirrors this ad environment has become.
Anyhow, it should be fairly obvious why such marketing is unethical (my definition of ethics is whether or not something is credible). The intentionally racist and colonial design of this campaign winks at the dominant American Exceptionalist attitude that anyone not brought into our realm of consumerism is a stupid, ignorant fool. Such specimens of backward weirdoes (who wear funny handmade clothes not stitched by Chinese prison labor with Made in American labels), should be examined in a sterile lab with burgers served on plastic prison trays. Oh the drooling idiots of the world, they can’t even hold a burger properly!
In this video there is one tidbit of truth, though. Compare the local dish (at minute 7:40) and how diverse and multicolored it is. Can you imagine such a sumptuous meal could ever be surpassed by a crappy cardboard American burger? Only if Burger King has it its way.
